Free Facebook Page analytics for any public Page

Paste any public Facebook Page link, yours, a competitor's or a client's. In about 20 seconds you see how the Page is really doing: engagement compared with Pages its size, how often it posts, which posts work and what to fix. No login, no Page connection.

See a sample Facebook audit

What you get

• A Page score out of 100 built from engagement against Pages of a similar size, posting rhythm, how recently the Page posted, the mix of post types and how steady results are.
• Engagement rate: average reactions, comments and shares per post divided by followers, with the typical range for the Page's size.
• Best post types: videos and Reels vs photos vs text and link posts, ranked by average engagement.
• Top posts and best days: the three recent posts that did best, and the days of the week posts do best in your time zone.
• What to fix first: up to five plain-English tips based on the numbers.

Facebook Page analytics vs Meta Business Suite

Meta Business Suite (Page Insights) is the free analytics built into Facebook for Pages you manage. It shows private numbers only the owner sees: reach, impressions, link clicks and audience details. It can't show you a competitor's Page, and it gives you numbers without telling you what they mean.

Pixtale reads the public side of any Page: followers, posts, reactions, comments, shares and video views. It puts them next to Pages of the same size and turns them into a score and a to-do list. Use both: Business Suite for your own private reach, Pixtale to see where you stand and to study other Pages.

The Facebook metrics worth tracking

• Engagement rate per post. Reactions, comments and shares per post, divided by followers. The single best sign of whether posts move people.
• Shares. A share puts your post in front of people who don't follow you. Pages that grow get shared.
• Comments compared with reactions. A reaction is one tap. A comment means someone cared enough to type, and Facebook shows posts with conversations to more people.
• Video views. Reels and short videos are what Facebook recommends most to non-followers. Compare views with followers to see if your videos travel.
• Posting rhythm. How many posts a week and how long since the last one. Pages that go quiet get shown less, even to their own followers.

Page likes and follower count on their own are the least useful numbers: many followers of an older Page are no longer active.

What is a good (and average) engagement rate on Facebook?

Only part of your followers see each post, so Facebook engagement rates look small next to Instagram. As a rough guide, the average per post is: 0.5–2% under 10K followers, 0.2–1% for 10K–100K, 0.08–0.4% for 100K–1M and 0.03–0.15% above 1M. Local businesses with a close community often beat these; Pages that mostly share links usually sit below. To work out your own, use the free Facebook engagement rate calculator, or read the full Facebook engagement rate guide.

Analyse competitor Facebook Pages

Pick two or three Pages in your niche that are a little bigger than yours and run each through the audit. Note their engagement rate, how often they post and which post types do best for them. You are not looking for posts to copy, but for patterns: if every Page in your niche gets twice the engagement on short videos, that is your next experiment.

Turn Facebook analytics into a plan

1. Find your best post type. Make the format that beats your average the core of your plan.
2. Post 3 to 5 times a week, steadily. A rhythm you can keep beats a burst followed by silence.
3. Ask for comments and reply fast. End posts with a simple question and answer every comment in the first hour.
4. Make posts worth sharing. Tips, lists, local news and behind-the-scenes posts get shared.
5. Check monthly. Run the audit again once a month and compare.

Who uses Facebook Page analytics

Small businesses use it to check whether their Facebook posting is worth the time. Agencies and social media managers use it to check a client's or prospect's Page before a pitch. Creators use it to see which content works on Facebook next to Instagram.

Most of your audience on Instagram? Try the free Instagram analytics or the Instagram profile audit.